Every luxury watch is a grossly overpriced status symbol. Whatever reason we choose to purchase the brands we do, whether it’s aesthetic styling, horological history, brand recognition, etc. it is a personal choice. Panerai has an interesting history and unique and eye catching aesthetic.

Educate the consumer, sure, but don’t hate on people who choose to buy the watch they like.

Where did you hear that? Link?

Paneri will be closing 170 shops and consolidating boutiques to improve the impression of exclusivity. The move will allow them to increase complications, quality and experiences. It will take a decade to be as acceptable as top makers.