Market Watch Archives - The Truth About Watches

Bucherer is Rolex. Now What?

Robert Farago — Wed, 13 Sep 2023 16:54:56 +0000

Sorry I was out for a bit, chasing Substack glory. My absence left a LOT of comments in moderation, although most of them were immoderate. Passionate, you might say. All released. The delay won’t happen again. So, now that I have/had your attention, what are we to make of Rolex getting into retail by buying […]

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Bucherer Sale: Rolex Wants to Rule the World!

Robert Farago — Fri, 25 Aug 2023 16:12:48 +0000

Re: the Bucherer sale to Rolex, TTAW commentator SPQR writes… Rolex never buys anything to keep things at “arm’s length.” It buys things to integrate them into the Rolex monolith, like the purchase of Aegler. The acquisition of Bucherer probably means that Rolex will now run a “vertically integrated” retail business as well as a […]

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Rolex Buys Bucherer

Robert Farago — Thu, 24 Aug 2023 16:29:01 +0000

Rolex buys Bucherer? Watchpro.com points out that the Tourneau/Bucherer retail chain is “probably the biggest luxury watch retailers in the world with more than 100 points of sale worldwide, half of which sell Rolex and 48 have Tudor.” Including America’s largest luxury watch store, in Vegas, of course. Rolex needs more retailers? I don’t think […]

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Swiss Watch Biz: Sales Flat, Profits Up

Robert Farago — Mon, 21 Aug 2023 17:42:05 +0000

“Swiss watch exports showed no sign of weakness in June – quite the opposite,” the Federation of Swiss Watch Industry reports on the Swiss Watch biz. So flat-lining is a sign of strength. Got it. Surprisingly, Rob Corder of WatchPro.com calls them out. “Excellent Result” is the headline that the Federation of the Swiss Watch […]

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Are We Headed For Another Luxury Watch Shortage?

Robert Farago — Tue, 29 Nov 2022 13:41:48 +0000

You can now buy a pre-owned Rolex Milgauss for nine grand – less than the price of a new one. Why you’d buy a watch named for 1000 gauss magnetic resistance that’s 15X less resistant than an OMEGA is between you and your Rolex addiction counselor. Although I do love the Rollie’s Reddy Kilowatt seconds […]

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Morgan Stanley: Don’t Invest in Luxury Watches!

Robert Farago — Sat, 19 Nov 2022 16:26:12 +0000

TTAW recently reported on the nose-diving prices of pre-loved luxury watches. We gave advice to buyers, sellers and traders. Financial services giant Morgan Stanley has joined the prognostication party. They’ve issued a stark warning: don’t invest in luxury watches . . . Given the current watch inventory for sale and the worsening macro backdrop, we […]

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Pre-Owned Luxury Watch Market Crashes! Except for . . .

Robert Farago — Sat, 12 Nov 2022 17:34:34 +0000

Prices in the second hand luxury watch market are crashing so fast you can hear them whistling like World War II bombs falling from the sky. It’s bad. Or is that good? If you’re a buyer, the bombs bursting in air are a welcome opportunity to add armament to your wrist real estate. Let’s go […]

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