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Bucherer is Rolex. Now What?

Wed, 13 Sep 2023 16:54:56 +0000

Sorry I was out for a bit, chasing Substack glory. My absence left a LOT of comments in moderation, although most of them were immoderate. Passionate, you might say. All released. The delay won’t happen again. So, now that I have/had your attention, what are we to make of Rolex getting into retail by buying […]

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New Swatch X Blancpain – A Fathomable Brand Betrayal

Wed, 06 Sep 2023 16:08:23 +0000

Swatch X Blancpain Fifty Fathoms? A bioceramic cheap mechanical or quartz-powered copy of the legendary diving watch (first edition above), currently selling for $14k and up? Yup. watchpro.com’s Rob Corder explains… “Swatch and Omega’s partnership to create the MoonSwatch in 2022 was heralded as one of the greatest marketing stunts of the decade among watch […]

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Mechanical Watches – Dead Technology Walking?

Tue, 05 Sep 2023 13:32:44 +0000

[This article on mechanical watches first appeared on Robert Farago’s substack.] My friend Jon has a very specific idea of fun. “If it doesn’t involve the threat of death, it’s not fun.” Good point. Motorcycling wouldn’t be half as much fun if I wasn’t aware that every ride could be my last. Motorcycling, shooting, skiing, […]

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Swiss Watch Biz: Sales Flat, Profits Up

Mon, 21 Aug 2023 17:42:05 +0000

“Swiss watch exports showed no sign of weakness in June – quite the opposite,” the Federation of Swiss Watch Industry reports on the Swiss Watch biz. So flat-lining is a sign of strength. Got it. Surprisingly, Rob Corder of WatchPro.com calls them out. “Excellent Result” is the headline that the Federation of the Swiss Watch […]

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Does Moonswatch Madness Maul OMEGA?

Tue, 01 Aug 2023 16:41:51 +0000

Swatch released their 11-piece Moonswatch collection on March 26, 2022. The watch world went nuts. Buyers waited in long lines at stores. Flippers flipped Moonswatches for big bucks. And why not? The Moonswatch is a classic OMEGA Speedmaster Moonwatch (review here) for people who don’t give a shit about the movement and can’t afford seven […]

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Limited Edition Watch – How Not to Miss Out!

Fri, 28 Jul 2023 18:36:59 +0000

In The Best Limited Edition Watch Money Can Buy, I suggested commissioning a one-of-one engraved watch from Otto Carter. A reader disagreed. It’s not the same! One of the main joys of owning a limited edition watch: knowing you got something someone else didn’t. Couldn’t. Not the most noble of motivations but… How do you […]

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#watchumor’s Rules for New Watch Collectors

Wed, 07 Dec 2022 23:19:28 +0000

Watch collecting lands you straight in crazy town. The “hobby” is rife with denial, obsession, lust, jealousy and debates about stupid sh*t. #watchumor’s recent post got all serious, listing six rules for watch collectors. Here are some of my fave watch humor memes and #watchumor’s bullet points (with my thoughts on his insights) . . […]

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